If you’re running a business, you know how important it is to manage your customer interactions effectively. That’s where Customer Relationship Management (CRM) software comes in handy. And if you’re considering getting a CRM, you might wonder how much a customized version costs.
However, the cost of a customized CRM can vary depending on the size of the business and the level of customization required.
In this blog post, we will discuss how much does it cost to build a CRM system along with the advantages of choosing a customized CRM.
But before we dive into that, let’s discuss the types of CRM software available in the market.
Types of CRM
There are three main types of CRM software:
Small Business CRM:
This type of CRM software is designed for small businesses with up to 50 employees. It typically offers basic features such as contact management, sales tracking, and lead management.
This type of CRM software is designed for mid-sized companies with up to 500 employees. It offers more advanced features such as marketing automation, analytics, and customer segmentation.
Enterprise CRM software is designed for large organizations with complex needs, high volumes of customer data, and large sales teams. These solutions typically offer advanced analytics, customization capabilities, and integration with other enterprise software such as ERP and HR systems.
How much does a customized CRM cost?
Depending on the type of CRM, there are various options available in the market that you can choose. Let’s estimate the price range and look at some examples of each type.
Small Business CRM:
Small businesses require a simple CRM with basic functionalities, so the cost is low as compared to mid-sized and enterprise CRM. A basic customized CRM system for a small business can range from $0 to $5,000 per year.
While advanced customizations can cost you around a few hundred to thousand dollars.
Here are some small business CRMs with their price ranges to help you get an idea of the cost you can incur for customized small business software.
Zoho CRM is a popular choice for small businesses, with plans starting at $12/user/month. Customization costs for Zoho CRM can vary based on the level of customization required and can range from $2,500 to $10,000.
HubSpot CRM is a free CRM software that offers additional features at an additional cost ranging from $50 to $800 per month. Customization costs for HubSpot CRM can vary based on the level of customization required and can range from $2,500 to $15,000.
SalesWise is also available for free and the good news is it offers basic customizations for free as well. It is 100% flexible, so, you can highly customize it as per your business requirements at the lowest price possible. You will cost a few thousand dollars for more advanced customizations depending on your requirement.
Mid-sized businesses typically require more advanced CRM software, which can come at a higher cost. The cost of a customized CRM system for a mid-sized market can range from $10,000 to $50,000 per year, depending on the complexity of the customization and the size of the organization.
While more advanced customizations can cost you around a few ten thousand dollars.
The following are some CRMs with their price ranges available for mid-sized businesses in the market. Looking at them, you will get an idea of the cost you can incur for mid-sized CRM.
SugarCRM is a popular CRM software for mid-sized businesses. The software provides a range of features, including sales automation, marketing automation, and customer support. The professional version of SugarCRM starts at $40/user/month, and the enterprise version starts at $150/user/month. The pricing includes a range of features such as customization, support, and integration.
The cost of customization for SugarCRM can range from $25,000 to $100,000, depending on what you require.
Pipedrive is another CRM software designed for mid-sized businesses. It is known for its simple and user-friendly interface. The software provides features such as sales pipeline management, email integration, and custom fields. The essential version of Pipedrive starts at $15/user/month, and the advanced version starts at $99/user/month.
The cost of customization for Pipedrive can range from $10,000 to $50,000, depending on the complexity of the customization.
Insightly is a popular CRM software designed for mid-sized businesses. The software provides features such as project management, contact management, and lead management. The plus version of Insightly starts at $29/user/month, and the professional version starts at $49/user/month.
The pricing includes a range of features such as customization, support, and integration. The cost of customization for Insightly can range from $5,000 to $25,000, depending on your requirements.
Large enterprises need a full-fledged CRM with multiple high-end features. So, the cost of a customized CRM system for an enterprise can range from $50,000 to $250,000 per year, depending on the complexity of the customization, the number of users, and the level of integration required with other systems.
While additional advanced customizations will cost you around a few hundred thousand dollars depending on your requirement and the complexity of your requirement.
Salesforce is one of the most popular CRM systems used by enterprises. The price of Salesforce starts at $150/user/month for the professional version and can go up to $3,000/user/month for the unlimited version.
Additionally, customization costs can range from $100,000 to $500,000, depending on the level of customization required.
Microsoft Dynamics 365:
Microsoft Dynamics 365 is another popular CRM system that offers a range of features.
The price of Dynamics 365 starts at $40/user/month for the sales professional version and $95/user/month for the sales enterprise version. The cost of customization can range from $50,000 to $250,000, depending on the level of customization required.
Oracle CRM is a highly customizable CRM system that offers a wide range of features. The price of Oracle CRM is not publicly available, but it typically starts at around $100/user/month.
Additionally, the cost of customization can range from $100,000 to $1,000,000, depending on the complexity of the customization.
Advantages of choosing a customized CRM software
Choosing a customized CRM software solution can offer several advantages for businesses. Here are some of the benefits:
- Tailored to your business needs: A customized CRM software solution is designed to fit your specific business needs. It can be adapted to your processes and workflows, and customized to your unique requirements. This allows for greater efficiency, productivity, and streamlined operations.
- Better insights and reporting: With customized CRM software, you can track and analyze data specific to your business, enabling you to gain a deeper understanding of your customers and their behaviors. This leads to better insights and reporting, allowing you to make more informed decisions and improve customer satisfaction.
- Improved customer engagement: Customized CRM software can help you to better engage with your customers by providing personalized interactions, tailored to their individual needs and preferences. This can lead to improved customer satisfaction, loyalty, and retention.
- Scalability: A customized CRM software solution can grow and adapt with your business as it evolves. It can be scaled up or down to meet your changing needs, without requiring a complete overhaul of your systems.
Well, that’s it for our discussion on the cost of customized CRM software for small businesses, mid-sized companies, and enterprises.
As we’ve seen, the cost of a customized CRM can vary widely depending on the size of the business and the level of customization required. It’s important to consider the needs of your business carefully and weigh them against the cost of the CRM software to make the best decision for your organization.
However, the advantages of choosing a customized CRM are many, so, if you’re in the market for a CRM solution, it’s worth considering a customized option to meet the unique needs of your business.